Remember, though, this only shows you when your followers are online, not the majority of TikTok users. Navigate to your TikTok analytics panel and you can check this information out for your own followers. Overall, the best day to post on TikTok is Friday, and the best times to post to TikTok, according to research at Hubspot are 6 PM to 9 PM. Content can be inspirational and relaxed featuring leisure activities, nature, food and drink or sports. So, schedule posts to go out early or catch them later in the day. On Sundays, TikTok users are up and about early. a quick, simple skincare routine is sometimes needed □□□□□□❤️□□□□ #morningroutine #selfcare #skincareroutine ♬ She’s A Rainbow – Full Version / With Intro – The Rolling Stones These videos are especially popular in the wellness and beauty spaces as shown by lifestyle influencer are also a good day to start a TikTok challenge as your audience will have more time to participate. Pay attention to trends like #SelfCareSaturday. Many B2B decision makers switch off entirely at weekends. If you’re a B2B business, then Saturdays might not be right for you. Posting on TikTok later in the morning gets better results on Saturdays as you’re all waking up later and sleeping in. Go behind the scenes as Kevin from accounts prepares to race out of the office at 5 PM. If you’re a marketer don’t be posting serious stuff on a Friday. At night people are out more and so not using the platform. Perhaps looking at funny videos in the office or finishing early from work. It’s nearly the weekend, and we’re on TikTok throughout the day. Throw out some positive family foodie vibes like KFC day ever ♬ original sound – KFC Up to 40% will spend money on restaurants that they have engaged with on social media. So if you’re a social media marketer or social media manager for a restaurant or food delivery service, take note!ħ0% of customers prefer ordering food online and want it delivered. The best times to post on Thursday are around the lunch hour. A breakfast offer, tips for having a great day, funny videos about going to work or school also work well.
Think about what your viewers would want to see before 7 AM. Why are you all waking up in the middle of the night on Tuesdays to check TikTok? If you’re a marketer, then schedule a trending meme for 2 AM and stop them scrolling! Wednesday: 7 AM, 8 AM, 11 PMĪgain, before school/work or late at night while in bed. Will you post a funny Monday video like or perk viewers up with a great offer? #mondayagain #mondaymood #cattok #olgisthesiberian #siberiancat #monday ♬ original sound – Lorena Pages
If you want to post content on a Monday, think about your value add. Mondays are hard in real life–and for social media managers, too! Those times show that users are checking before school or work, and before bed.